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Nintendo Throws a Banana Peel at the Real Life Mario Kart in Tokyo

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Japan has come up with something that tourists love and Nintendo hates: real life Mario Kart on the streets of Tokyo. This may sound too good to be true, but the company MariCar really organizes tours on custom made go karts, complete with character costumes for rent and even an optional mustache. You can dress up as Toad, Peach, Mario or the other characters from Mushroom Kingdom, and there are also super hero and Disney character costumes.

You also have the option to play the music from the game through Bluetooth speakers in the car, for an additional fee. However, the website warns customers that they are not allowed to actually throw banana peels or red shells at each other or on the street–although it’s unclear where they would even find any red turtle shells. But now the video game giant Nintendo, that created Mario, has thrown a triple banana peel at MariCar by suing the company.

Nintendo filed the lawsuit last Friday, which stated that MariCar is promoting the Mario Kart-themed tours without permission, despite a previous warning from Nintendo. Apparently MariCar didn’t give Nintendo “a good-faith answer,” so it decided to sue. MariCar, on the other hand, said that it had asked advice from lawyers beforehand, who gave the green light to go ahead with the business model since it doesn’t constitute a trademark violation. MariCar has said it would like to work with Nintendo on the business, but it seems like Nintendo isn’t that interested.

According to Tripadvisor, customers have rated MariCar almost exclusively as “excellent.” But MariCar representatives are concerned. “We cannot even imagine how much it would cost in a court dispute against the world-famous company. We are afraid that our business will be hugely influenced,” they said in a statement.

Nintendo is doing pretty well after it launched the new Pokémon Go game last summer, which made its stock price double. At the end of last year, Nintendo said it is planning to open several theme parks in Universal Studios in Japan, Orlando, and Hollywood. Super Mario fans definitely have something to look forward to: “Gigantic Piranha Plants spring to life. Question blocks, power-ups and more surround you,” a press release said. “Guests will feel as if they are playing inside their favorite games–this time in real life.”

Emma Von Zeipel
Emma Von Zeipel
Emma Von Zeipel is a staff writer at Law Street Media. She is originally from one of the islands of Stockholm, Sweden. After working for Democratic Voice of Burma in Thailand, she ended up in New York City. She has a BA in journalism from Stockholm University and is passionate about human rights, good books, horses, and European chocolate. Contact Emma at EVonZeipel@LawStreetMedia.com.

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