Executives from Boston-based sportswear company New Balance told the Wall Street Journal that they believe Donald Trump will get things moving in the right direction. Consumers reacted with fury and by setting their shoes on fire.
Hundreds of people posted pictures of their burning shoes or of throwing them in the garbage. Some others said they would keep buying stuff from NB because the company opposes the Trans-Pacific Partnership trade agreement. But the ones who dropped their support of the brand were more visual.
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