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How to Use Social Media to Land a Job
Millennials are often accused of losing their interpersonal skills because they depend on technology for too much. Regardless of what critics may say, technology and social networking play an important role in our futures in many ways. Millennials should take to their social networking sites not only to create larger networks, but also to showcase their skills for prospective employers.
Some websites are more directly associated with professional development. The most prominent website for such uses is LinkedIn, however Millennials should take advantage of Facebook, Twitter and blogging sites to market themselves as well.
Create a social resume.
In 2012, 92 percent of employers reported using social media for recruiting, according to OnlineColleges.com. Websites like LinkedIn make it easier than ever for users to showcase their industry-related experiences, projects and connections. However, there are a plethora of other websites that allow users to create different types of curricula vitae. More creative individuals may use ResumeSocial.com or VisualCV.com while more traditional individuals could turn their blogs into CVs using WordPress, Tumblr, or Typepad. Here are some examples.
Engage in professional conversations.
Whether it leads to taking part in Twitter chats or participating in conversations in LinkedIn groups, these activities will increase users’ visibility in their respective networks. Though Facebook is often used for social interactions, becoming involved in professional conversations on the site could also yield visibility to hiring employers. LinkedIn offers groups specifically for individuals seeking jobs in certain industries–join and participate in a group that pertains to your profession.
Participate in industry-related activities.
Actively seek job listings, conferences and chats using hashtags on Twitter and Facebook. Remember that each post you publish represents who you are through your online presence. Share thoughtful comments related to your field of interest and offer valuable input to conversations as such. The more active users are in specific topics, the more likely they are to create networks who can share employment opportunities.
Create a professional blog.
Sometimes Twitter’s 140 characters merely aren’t enough to express your ideas and opinions on specific industry-related topics. Your blog can double as an e-portfolio or social resume. This platform allows individuals to present their communication skills and work experience. Blogs are jobseekers’ way of creating relevant, interesting and unique information about themselves. Check out these great examples:
Engage with influencers.
Use LinkedIn influencer profiles to monitor industry-specific updates and innovations. Tweet at big name professionals in your field. Follow blogs of leading individuals in your industry. These different channels of social media will not only provide you with the most recent news in your specific area of interest, but also prepare you with valuable talking points at your next interview or networking event. Lastly, creating connections with influencers in your field could help you down the road.
The Internet provides endless opportunities for Millennials to showcase their valuable experiences, skills, and passion relevant to their careers. With so many resources literally available at their fingertips, Millennials should begin to think creatively about marketing their assets online. While doing so, Millennials should be careful not to plagiarize, badmouth former employers, or repeatedly post about controversial topics.
Use the Internet to your advantage to contact future employers in new, creative ways. Create video or photo resumes, design your own logo and showcase your passion through personalized posts. The age of online recruiting is on the rise and Millennials can beat the curve by creatively showcasing themselves through various platforms.
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