New Tone-Deaf Pepsi Ad Receives Brutal Backlash on Twitter

By  | 

It seems like 2017 is the year of the “woke” commercial. This past Super Bowl, audiences were served these types of seemingly socially conscious ads from giants like Audi, Budweiser, and Airbnb. Last night, Pepsi decided to get in on the trend and released a two-and-a-half minute ad starring Kendall Jenner that basically everyone on Twitter found to be as tone-deaf as it was offensive. The ad, which is part of a global campaign that focuses on “the moments when we decide to let go, choose to act, follow our passion and nothing holds us back,” pretty overtly evokes imagery borrowed from what we’ve seen at Black Lives Matter protests.

The commentary on Twitter was a perfect combination of reflection on how Pepsi allowed for this ridiculous ad to be made in the first place, and the brutal roasting that Pepsi deserves.

MLK’s daughter even got in on the trend:

And, finally, this thread pointed out the ultimate issues with the commercial–click on the tweets to see the whole thing:

Austin Elias-De Jesus
Austin is an editorial intern at Law Street Media. He is a junior at The George Washington University majoring in Political Communication. You can usually find him reading somewhere. If you can’t find him reading, he’s probably taking a walk. Contact Austin at



Send this to friend