Starbucks for Life Campaign: You’re Welcome Law Students
If there are two things common to basically every law student ever, it’s this:
1. You’re exhausted in every possible way imaginable and subsisting on caffeine; and,
2. There’s no point in even thinking about the 30 years it’s going to take you to pay off your student debt.
Lucky for (a handful of) you, Starbucks announced its new “Starbucks for Life” campaign.
What is this amazing, sent-from-the-heavens development you ask? Well, we’re not exactly sure — they’re being fairly tight-lipped about it. But what we do know is that later this winter the coffee mega-chain is launching a campaign in which 100 lucky people will win a free food item or drink everyday for 30 years. Which, conveniently, is exactly the same as your loan period so you can be wide awake for every day of it.
Maybe this was a little gem that Oprah thought up while she and CEO Howard Schultz thought up while brainstorming Oprah Chai — YOU GET 30 YEARS OF STARBUCKS! AND YOU GET 30 YEARS OF STARBUCKS! EVERYBODY GETS 30 YEARS OF STARBUCKS!
(It’s a tough call in this moment whether I’d rather have 30 years of free coffee or an Oprah-gifted car…the coffee sounds amazing right now.) However it developed, I can’t wait to compete. Or, OK, probably by “compete” I mean use my Starbucks app a bunch of times and spend a ton of money hoping to increase my chances of winning. Is that how it works? We’ll see.