Now that you’ve come of with a story, done the illustrations, and become an expert at protecting your comics, the hard part is over,  right? Well, actually getting your work published often takes even more effort. Many comic book creators find that they are out of their element when it comes to meeting and negotiating with publishers (especially some of the bigger names as seen below). Well, the panelists at Comic Con have some tips and tricks to help get you started.

Meeting and Negotiating with Publishers

Alan Robert and David Gallaher took the lead on this topic, which was only fair since they have first-hand experience of what it is like meeting and negotiating with publishers as comic book creators.

First off, it’s essential to understand the three types of comic ownership:

1. Publisher Owned – Such as Marvel or DC Comics
2. Creator Owned – You own and distribute yourself
3. Creator Driven – You and the Publisher share ownership

The type of ownership you have is determined by the publishing deal you develop, including licensing and which specific rights you wish to retain, and can differ depending on the type of media used (such as comics versus television or movies). The publishing deal will also determine the expected delivery date and expected deliverables (cover art, first draft, final draft, etc.). Finally, and perhaps most importantly, the deal will hammer out the copyright ownership  and the royalty rates in each media form.

Generally, in a royalty pool, a comic’s royalties are shared as follows:

• 35% – Plotters/Scriptwriters
• 35% – Artists/Pencillers
• 15% – Colorists
• 15% – Inkers

However, in creator-driven projects, the royalties are paid to the creators and collaborators only after the publishing company recoups all the money it expended for the project. These recoupable expenses may include:

• Production, printing and advertising
• Agency fees
• Taxes and bad debts
• Returns for credit
• Lawyer fees (Yes, even lawyer fees for negotiating the publishing deal)

One of the biggest points the panelists emphasized is the need for promotion. Comic book entrepreneur Alan Robert shared with the audience his tips and tricks to getting your work published and highlighted three aspects of promotion:

Creating the Pitch – The pitch is a crucial part of any campaign. According to Mr. Robert, your pitch should include a logline, which lays out the summary of and realistic aspirations for your concept.

Using Social Media – Mr. Roberts testified to the use of social media to build relationships from first-hand experience. He received his first publishing deal through Twitter. This part of promotion includes following the leaders (people you like and admire), partnering with peers (building relationships with like-minded creators), and using marketing tips from companies like Issuu and Animoto. He also mentioned to get reviews of your work by hiring publicists and reaching out to journalists. Finally, he stressed the need to stay positive, expressing that this business requires persistence and thick skin.

Networking – Mr. Roberts compared this to “Working the Long Con” (as in Comic Con). Comic book creators look at Comic Con as a business convention above all else. The goal is to identify, contact, and meet and greet publishers who attend the convention. He stressed the importance of setting up meetings with publishers before the show even begins.

Preparing for Your Meetings – Once you’ve scored your big meeting you still need to do your homework.

• Have an agenda and move forward with it – Know what you are going to speak about with the publishers and execute that agenda the best you can.
• Dress nicely – This is a job interview. Remember, Comic Con is a business convention and you are a comic book creator.
• Bring business cards – This makes you look professional.
• Only bring published material – Mr. Roberts emphasized that is his most important tip. Don’t bring any ideas, spec scripts, or anything similar to meetings with these publishers. If you have previously published something then that is what you should show them.
• Follow up in a timely fashion – You want to remind the publishers of who you are, what you discussed, and maintain contact with them.

Not everyone may be able to get their first publishing deal via Twitter like Alan Robert, but some publishers accept online submissions of material. Marvel Comics does not accept any online submissions, however, its counterpart, DC Comics, accepts submissions via its Entertainment Talent Search program. IDW Publishing accepts online submissions from artists and colorists only. Dark Horse Comics accepts all types of online submissions.

Finally, Mr. Roberts gave us his tips and tricks specifically for working with publishers:

1. Hit you deadlines – Don’t bite off more than you can chew.
2. Plan ahead – Have solicitation materials ready early.
3. Be flexible – Publishers may have marketing ideas about your project to attract wider audiences.
4. Expectations – Know that publishers have priorities other than just you.
5. Plan your next idea – Stay in the game. Continue creating comic books and staying involved in the industry.

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Rob Anthony is a founding member of Law Street Media. He is a New Yorker, born and raised, and a graduate of New York Law School. In the words of Supreme Court Justice William O. Douglas, “We need to be bold and adventurous in our thinking in order to survive.” Contact Rob at staff@LawStreetMedia.com.

Featured image courtesy of [numb – Hey Man Nice Shot via Flickr]

Robbin Antony

Rob Antony is a founding member of Law Street Media. He is a New Yorker, born and raised, and a graduate of New York Law School. Contact Rob at staff@LawStreetMedia.com.

The post NYC Comic Con: You’ve Protected it, Now it’s Time to Publish appeared first on Law Street.

As thousands flocked to the Jacob K. Javits Convention Center for the 2013 New York City Comic Con, Law Street Media was there to capture all the fandom, releases, and professional panels. But the most important part, of course, were the costumes.

From infamous duos…

To beautiful women dressed to impress the inner-geek in all of us.

Day one of Comic Con featured a professional panel designed to help up-and-coming comic book artists and writers protect and publish their work. So today’s blog is a step-by-step tutorial for all of you artists and copyright enthusiasts out there to protect your creations.

Creating and Protecting Your Comic Book Property

Part one of the panel focused on protecting the intellectual property of comic book creators, with particular emphasis on different copyright objectives that comic book creators need to take into consideration when taking on new projects. For example, the difference between an independent work and work-for-hire and various types of authorships.

First and foremost, comic book creators need to take into consideration whether or not their work is of sole authorship or a collaboration. Panelists warned against the dangers of working with your friend and what they called “collaboration sabotage,” or one person doing all the work.

Copyright law does not favor the person who does the most work or the person who comes up with the idea; therefore, a written contract ensures that working with your friends doesn’t turn them into your enemies. By default, copyright law will see any collaboration as a joint authorship, which means everything is 50/50, unless there is a collaboration agreement. This means equal pay, equal shares, and equal licensing rights since most publishers often want the exclusive rights to works that they purchase.

Collaboration agreements, as the panelists suggested, should be created at the very beginning before work begins on the project. This way you can agree with your collaborator on things like:

1. Business Formation – Partnership or Limited Liability Company (must be filed with the state).
2. Intellectual Property Ownership – Who owns the art, the story?
3. How are expenses paid?
4. How are the profits split?
5. Who has licensing rights and are they limited?
6. What is the work schedule and division of duties?
7. Can collaborators create derivative works (works based off of the original project)?
8. If things do not work out with the collaborators, how do you dissolve and continue the project?
9. How do you decide when a breach of the collaboration occurs and what viable remedies should be sought?

In addition to collaborating on a single project, there may come a time when you and your collaborator need to hire extra help, perhaps in the form of hiring more artists, inkers, or pencillers. Panelist Thomas Crowell suggested knowing specifics of service contracts and the difference between work-for-hire and independent contractors.

When hiring artists, the first consideration is whether you are hiring them as employees or independent contractors. This specific job description is important in order to determine work ownership. Work-for-hire is defined in Section 101 of the Copyright Act (found in Title 17 of the U.S. Code) as work by an employee under the scope of employment. If a work is made for hire, the copyright is owned by the hiring party. A work-for-hire hinges on who has more control over the creation of the work (i.e: hiring practices, type of compensation, work schedule, etc.).

If the artist you are hiring insists on working as an independent contractor, Crowell suggests that you ensure a services contract is signed, securing your ownership in the copyright of the work. A services contract may dictate how the intellectual property ownership is decided, how royalties are paid, the page rates, and a potential kill fee (the price you pay for artwork even if you choose to not use it). The panelists suggested that you have the independent contractor sign this contract before work begins (otherwise you’re bound to run into a major headache regarding IP ownership). Finally, it is important to include language in the contract that specifically dictates, despite the artist’s independent contractor role, that the work they create for you is a work made for hire.

Here are some of the panelists’ rules of thumb when it comes to creating and protecting your comic book property:

1. Register your work.

2. Establish your copyright — it’s the foundation of your legal power, so exercise it.

3. Put everything on paper — there’s no protection of ideas.

4. If you have collaborators create a collaboration agreement.

5. If you have a trademark, don’t just register it with the US Patent and Trademark Office, but actually use it.

And so we have covered the “protect it” part of the panel. Stay tuned for part two of our Comic Con coverage in order to learn how to “publish it.”

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Rob Anthony is a founding member of Law Street Media. He is a New Yorker, born and raised, and a graduate of New York Law School. In the words of Supreme Court Justice William O. Douglas, “We need to be bold and adventurous in our thinking in order to survive.” Contact Rob at staff@LawStreetMedia.com.

Featured image courtesy of [DowntownTraveler.com via Flickr]

Robbin Antony

Rob Antony is a founding member of Law Street Media. He is a New Yorker, born and raised, and a graduate of New York Law School. Contact Rob at staff@LawStreetMedia.com.

The post NYC Comic Con: Protect It and Publish It appeared first on Law Street.