Update

The trademark–and public opinion–war over the Washington Redskins has been waging on for a while. But there’s a new development in the form of a ruling from an appeals court that may impact the Redskins’ ability to keep their offensive name. The U.S. Court of Appeals for the Federal Circuit in Washington, D.C. just struck down a provision of federal law that prevented the copyrighting of offensive names on First Amendment grounds.

The case in front of the appeals court involved a band called “The Slants,” an Asian-American group led by a man named Simon Tam who chose their name in an attempt to “reclaim” the traditionally-derogatory phrase.

The Slants, Asian-American band from PDX, can trademark controversial name, U.S. court rules https://t.co/AjahNdAxAW pic.twitter.com/b8QMi4hWLP

— The Oregonian (@Oregonian) December 22, 2015

The band became embroiled in a legal dispute after it attempted to file for trademarks; the United States Patent and Trademark Office (PTO) refused the filing. Particularly at issue was something called the Lanham Act, which was passed in 1946, and “prohibits registration of marks considered scandalous or immoral.” However, the recent appeals court ruling decided that parts of the applicable section (2a) were unconstitutional, stating:

The government cannot refuse to register disparaging marks because it disapproves of the expressive messages conveyed by the marks. It cannot refuse to register marks because it concludes that such marks will be disparaging to others. The government regulation at issue amounts to viewpoint discrimination, and under the strict scrutiny review appropriate for government regulation of message or viewpoint, we conclude that the disparagement proscription of § 2(a) is unconstitutional. Because the government has offered no legitimate interests justifying § 2(a), we conclude that it would also be unconstitutional under the intermediate scrutiny traditionally applied to regulation of the commercial aspects of speech. We therefore vacate the Trademark Trial and Appeal Board’s (“Board”) holding that Mr. Tam’s mark is unregistrable, and remand this case to the Board for further proceedings.

Obviously the case of the Slants and the case of the Washington Redskins are very different–one is a band using a racial slur in an effort to reclaim it, the other is a massive sports franchise using a racial slur despite its implications. Those nuances exist in a socio-political sense, but in a legal sense, the cases are very similar. The appeals court didn’t rule that the Slants could use their name because of the way they were using it, but rather because of First Amendment issues–ones that also could apply to the Redskins.

The Washington Redskins’ case is under review by the 4th Circuit Court of Appeals, and some legal experts have predicted that it may make its way all the way to the Supreme Court. Since the Lanham Act was passed over 60 years ago, a lot has changed, including the inception of Constitutional protection for commercial speech. But given that the Redskins’ case–which is based on very similar grounds–is making its way through the court system, the fact that another appellate court found that the applicable provisions of the Lanham Act were unconstitutional could end up being pretty convincing for the court hearing the appeal. Ultimately, the question of “offensive speech” as it relates to trademarks is far from being answered.

Update

In light of the Redskins’ recent win that garnered the team the NFC East title, the debate over the team’s name remains hot and heavy. I got the chance to talk about the case with Professor Robert Sherwin, who teaches at Texas Tech University School of Law, and is an expert in federal civil procedure and First Amendment Law. He pointed out that while this ruling may not necessarily persuade the federal judges in the Redskins trademark case, the fact that the U.S. Court of Appeals for the Federal Circuit in Washington D.C. accepted that part of the Lanham Act is unconstitutional–and was the first court to do so–is noteworthy. Sherwin also shared that this is likely “a big ticket kind of case” and an issue headed for the Supreme Court, although it’s yet to be seen which case the Supreme Court will decide to take on.

Sherwin also highlighted a similar First Amendment Case, decided by SCOTUS just last summer–Walker v. Texas Division, Sons of Confederate Veterans, Inc., in which the court decided 5-4 that the government wasn’t violating free speech when it rejected a Confederate Flag license plate design. However, in a move that surprised many, it was Justice Clarence Thomas who sided with the more traditionally liberal wing of the court to decide that it was not a First Amendment violation. Sherwin pointed out that both sides could use Walker in their arguments, and that the decision could hinge on Thomas, who is “probably the court’s foremost expert on First Amendment issues” when the case makes it the Supreme Court.

There’s a lot that’s up in the air right now when it comes to the Redskins’ name–the recent decision as it relates to the Slants may have only further muddied the waters. But one thing seems almost inevitable to many of us keeping an eye on these cases–this is something that the Supreme Court will have to weigh in on sooner or later.

Anneliese Mahoney

Anneliese Mahoney is Managing Editor at Law Street and a Connecticut transplant to Washington D.C. She has a Bachelor’s degree in International Affairs from the George Washington University, and a passion for law, politics, and social issues. Contact Anneliese at amahoney@LawStreetMedia.com.

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In June of 2014, the U.S. Patent and Trademark office cancelled six federal trademark registrations for the Washington Redskins, declaring the team name “disparaging to Native Americans.”  This ruling was reinforced earlier today and while owner Dan Snyder is scrambling to defend the trademark, this ruling will unfortunately not actually force Snyder to change the name of the team.

Stripping the team of the trademark is an important first step, but there has been no other legal action leveled against the team that will result in an official name change. Snyder and team President Bruce Allen have doubled down on preserving the team name, finding allies in presidential candidates Donald Trump and Jeb Bush. Despite overwhelming protest from the Native American community (and the American populace in general), it seems like the leadership of the team is determined to retain the name by any means necessary. In 2013, Snyder released a letter claiming that:

After 81 years, the team name ‘Redskins’ continues to hold the memories and meaning of where we came from, who we are, and who we want to be in the years to come.  We are Redskins Nation and we owe it to our fans and coaches and players, past and present, to preserve that heritage.

In a nation where there are infinite loopholes that let teams retain offensive names, the Redskins are an omnipresent reminder of exactly how far we still have to go to create and protect racial equality. Snyder’s disconnect from the reality of the American political landscape and the importance of inclusive language is nothing short of disturbing. Eighty-one years of ignoring organized protest against a racial slur isn’t a legacy, it’s a travesty. Snyder “owes” nothing to the “nation”–football fans turn up to games because they want to see their favorite players win, not because they are demonstrating solidarity with the management’s decision to stay on the wrong side of history. His decision to retain the name is purely financial, which is exactly why he has fought so hard to retain the trademarks.

Snyder appears to be fully aware of the nonsensical nature of his claim, as evidenced by his establishment of the Washington Redskins Original Americans Foundation in 2014, which is dedicated to providing resources to Native communities across the country.  If the term “Redskins” is truly a term full of memories and heritage, why would he use the term “Original Americans” when establishing his foundation?  The contradictory nature of the Foundation’s name reveals that Snyder is not ignorant of the offensive nature of the slur. The Foundation is a transparent attempt to assuage his guilt and pacify Native American activists. Despite Snyder’s efforts to build a positive PR strategy, a new generation of Native youth is growing up surrounded by the slur–seeing it on television screens, t-shirts, and toys across the country. Constant use of the slur is not only frustrating for this generation, it endangers their perception of safety and their ability to learn. If Snyder truly wants to clear his conscience and make peace with the protesters, he’ll need to put in more than minimal effort. This is not a minor gaffe or an honest mistake. The use of a racial slur in the team’s name is a conscious action, which prioritizes profit over equality and inclusion.

Not everyone subscribes to the idea of karma, but if there ever was a case for its existence, it is the Washington Redskins. Since Dan Snyder purchased the team, the team has lost spectacularly and consistently. There are dozens of reasons to change the team’s name, but seeing as none of them have yet swayed management, I’d like to put forward a new one:

Snyder, perhaps if you took a racial slur off of your helmets, your jerseys, your field and your merchandise, the stars would align in your favor and you would be able to win a game.

I hate to think that such an insane idea could actually impact Snyder’s attitude, but at this point, it’s not a stretch to think that a man this deluded about the reality of the world believes that stars can control his fate.

Jillian Sequeira

Jillian Sequeira was a member of the College of William and Mary Class of 2016, with a double major in Government and Italian. When she’s not blogging, she’s photographing graffiti around the world and worshiping at the altar of Elon Musk and all things Tesla. Contact Jillian at Staff@LawStreetMedia.com

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