Major internet companies are joining a day of action to protest the Federal Communication Commission and its planned decision to eliminate Obama-era net neutrality regulations.

Amazon, Etsy, and Kickstarter are just some of the 52 companies and organizations that are participating in this internet-wide event on July 12. It’s being hosted by advocacy groups Fight for the Future, Freepress Action Fund, and Demand Progress. Other notable participants include Vimeo, Reddit, and Mozilla, creator of the Firefox Web Browser.

Not much information is available on what will exactly happen on the day of the protest on the event’s site, only that more details will be sent out to participants who join the mailing list as the day approaches. However, the website does promise to “make it easy for your followers / visitors to take action” in the protest.

Net neutrality is the idea that internet providers should treat all online traffic equally. Current FCC policy (Title II of the Telecommunications Act) regulates broadband providers to ensure that indiscriminate services are being provided to the public at large. In other words, the FCC is currently making sure that your Netflix streams are not being slowed down because your provider has a deal with Hulu.

President Donald Trump’s newly appointed FCC chair, Ajit Pai, promised last year to take a “weed whacker” to the internet regulations set up during Obama Administration. Pai, along with the rest of the FCC’s Republican majority, said in the agency’s open meeting that the current rules stifle creativity and prevent internet providers from trying innovative ways to make money in a digital world.

Member companies of the Internet and Television Association have stated that they support the idea of net neutrality, but would  prefer the federal government not be the body that enforces it. But companies that are actually based online have a much different opinion on the matter.

“Net neutrality made it possible for Vimeo, along with countless other startups, to innovate and thrive,” said Michael Cheah, general counsel of Vimeo, in a statement. “The FCC’s proposed rollback of the 2015 open internet rules threatens to impede that innovation and allow a handful of incumbent ISPs to determine winners and losers.”

This is not the first time internet companies have chosen to stand up to threats against net neutrality. Google, Netflix, and Twitter protested in similar fashion back in 2014 in support of reclassifying broadband services under Title II regulations. Since then, the rules have faced many challenges in court but have yet to be overturned.

As for Pai, this will be the second large-scale act of protest his commission will face this year. Comedian, and host of “Last Week Tonight,” John Oliver encouraged his viewers in May to comment on the FCC proposal that would dismantle Title II regulations. The resulting traffic crashed the commission’s site.

Gabe Fernandez

Gabe is an editorial intern at Law Street. He is a Peruvian-American Senior at the University of Maryland pursuing a double degree in Multiplatform Journalism and Marketing. In his free time, he can be found photographing concerts, running around the city, and supporting Manchester United. Contact Gabe at Staff@LawStreetMedia.com.

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Ajit Pai is not a fan of net neutrality. Pai, appointed by President Donald Trump on Monday to chair the Federal Communications Commission (FCC), once said net neutrality would mean “permission-less innovation is a thing of the past.” Net neutrality supporters now worry that Trump’s latest appointee could spell the end for a level playing field on the web.

In February 2015, the FCC enacted new rules to “protect and maintain open, uninhibited access to legal online content without broadband Internet access providers being allowed to block, impair, or establish fast/slow lanes to lawful content.” In essence, internet providers–Comcast and Verizon, for example–could not put a speed limit on certain websites, while fast-tracking others.

Trump is coming for net neutrality. He wants his buddies in big cable and telecom to put the screws to content. This affects us all.

— George Takei (@GeorgeTakei) January 24, 2017

But Pai, a current FCC commissioner and former lawyer for Verizon, is a vocal and sometimes colorful, opponent of net neutrality. “On the day that the [rules were] adopted, I said that ‘I don’t know whether this plan will be vacated by a court, reversed by Congress, or overturned by a future Commission. But I do believe that its days are numbered,'” Pai said in a speech last month. “Today, I am more confident than ever that this prediction will come true.”

Trump has not come down strongly on the issue, though he has criticized President Obama’s regulatory agenda as a whole. The closest Trump has come to voicing his opinion on net neutrality came from this 2014 tweet:

Obama’s attack on the internet is another top down power grab. Net neutrality is the Fairness Doctrine. Will target conservative media.

— Donald J. Trump (@realDonaldTrump) November 12, 2014

If Pai wants to formally roll back net neutrality it will likely take some time, but he could start by directing the FCC to be lax in enforcing the rules. If Pai pursued that route, big internet companies like Google and Netflix could be popular enough–and have enough money–to buffer them against any major changes. In a recent earnings report, Netflix addressed the possibility that net neutrality could be a thing of the past:

“Weakening of U.S. net neutrality laws, should that occur, is unlikely to materially affect our domestic margins or service quality because we are now popular enough with consumers to keep our relationships with ISPs stable,” the company wrote. But for smaller companies that might not have the same mass appeal, the future is less certain.

Pai is certain to have one ally if he decides to take on the net neutrality law: AT&T. In a congratulatory note posted on their website, the internet behemoth said: “No one is more prepared to reframe the agency to address the needs of this rapidly changing marketplace.”

Some members of Congress are already girding for any changes that might come. In a statement on his Facebook page, Sen. Al Franken (D-Minnesota) said if Pai and Trump decide to clamp down on net neutrality, he “will fight them every step of the way.” He added, “Net neutrality is the free speech issue of our time, and the internet should remain the free and open platform that it’s always been. It is critical to our democracy and our economy that it continue to operate this way.”

Alec Siegel

Alec Siegel is a staff writer at Law Street Media. When he’s not working at Law Street he’s either cooking a mediocre tofu dish or enjoying a run in the woods. His passions include: gooey chocolate chips, black coffee, mountains, the Animal Kingdom in general, and John Lennon. Baklava is his achilles heel. Contact Alec at ASiegel@LawStreetMedia.com.

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