While the federal government has often struggled to control drug usage, including drugs ingested via snorting like cocaine, it’s not often that officials have to make a call on snorting chocolate powder. But since Legal Lean, an Orlando-based business, recently created a product called Coco Loko, that’s exactly what the Food and Drug Administration (FDA) may need to do.

The name Coco Loko is actually a play on Four Loko, an energy drink and alcohol mix that was banned in 2010 and deemed a public health concern. Coco Loko shares plenty of similarities with its namesake, including the energy drink aspect. The fine, brown cacao powder contains taurine and guarana, which were both identified as dangerous substances in Four Loko. The energy-boosting benefits are another commonality between the two products, Legal Lean founder Nick Anderson said.

Anderson said that snorting the powder creates “almost like an energy-drink feeling, like you’re euphoric but also motivated to get things done.” The effects normally last between 30 minutes and one hour, Anderson told the Washington Post. The product, which hit shelves in June, is being marketed as a drug-free, non-addictive way to get a buzz and an energy boost.

An important distinction for the curious is that cacao powder is the purest, least processed form of chocolate while cocoa powder is the refined powder commonly found in American stores, according to One Green Planet.

Legal Lean and Anderson first became interested in developing the product after learning of the trend that was beginning in Europe. The mixture was popular in European nightclubs, culinary institutions, and even among cyclists, according to Daily Mail. Anderson said that while he was skeptical at first, he tried snorting powder and thought “this is the future right here.”

Soon after, Anderson invested $10,000 to create his own version and spent the next 10 months searching and testing for the right recipe. By June, Anderson had the right mixture and Coco Loko was on the shelves even without approval from the FDA up to this point. One tin of powder, which contains 10 servings, sells for $24.99, according to the Washington Post.

One issue that the FDA faces is that this is uncharted territory; no one really knows the risks of snorting cacao powder, Dr. Andrew Lane, director of the Johns Hopkins Sinus Center told the Washington Post. Lane expanded:

There are a few obvious concerns. First, it’s not clear how much of each ingredient would be absorbed into the nasal mucus membranes. And, well, putting solid material into your nose — you could imagine it getting stuck in there, or the chocolate mixing with your mucus to create a paste that could block your sinuses.

A spokesman for the FDA said the agency would need to “evaluate the product labeling, marketing information, and/or any other information pertaining to the product’s intended use” before making a decision. So, for now, the product can be sold even without FDA approval.

Concerns also circulated that snorting the powder could lead customers to try other drugs, but Lane said he isn’t particularly worried about that. The FDA has not decided if, or how, it will regulate consumption. Since the product is comprised of mostly chocolate, obviously a legal food, the powder may be challenging to federally regulate, according to U.S. News and World Report. 

Sales have increased in recent months according to Alex P. of Exclusive Distributors, which helps spread the product nationwide. “It’s not flying off the shelves or anything, but people are definitely curious,” Alex, who did not release his last name, told the Washington Post. Anderson’s brother, a rapper who goes by Bezz Believe, claims to have helped popularize the product by his own usage and its appearance in his music videos.

For now, snorting the cacao powder is more of a silly niche than the fad that swept Europe over the past year. Its popularity remains minimal, but interest has grown in Houston and Atlanta, according to the New York Post. Now that an American-based product has been introduced into the market, popularity could increase. As popularity increases, more attention will be paid to how (and if) the FDA opts to regulate the product.

Josh Schmidt

Josh Schmidt is an editorial intern and is a native of the Washington D.C Metropolitan area. He is working towards a degree in multi-platform journalism with a minor in history at nearby University of Maryland. Contact Josh at staff@LawStreetMedia.com.

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American politicians and lobbyists have long had an uncomfortably entangled relationship. It makes sense–lobbyists usually have a lot of disposable income, and politicians know the importance of keeping friends around. In that vein, I’ve seen multiple news stories in recent days that indicate that lobbyists throwing lavish parties for the politicians they are trying to woo is increasingly the norm. As we approach election day in one of the most cash-heavy midterm elections ever, it’s easy to be concerned about the way that money and lobbyists can influence our elected leaders. A few recent incidents involving politicians and lobbyists–such as the high-profile case involving Missouri Attorney General Chris Koster has raised an important question–how cozy is too cozy?

The history of lobbying in the United States is a long one, and it’s intrinsic to our nations history. While the Founding Fathers probably didn’t foresee the high concentration of lobbying activities that we’ve all come to know and tolerate today, the idea that you can petition the government is viewed as a right all Americans have. It’s now a gigantic industry–OpenSecrets.org puts annual lobbying dollars spent in the billions, and estimates that unique lobbyists number roughly 12,000.

So what does this billion dollar industry do? Well according to recent analysis done by the New York times, a popular trend is essentially throwing massive parties for politicians who lobbyists are trying to pursue. In particular, there has been a recent push by lobbyists to woo Attorneys General, in order to attempt to influence investigations in particular states. For example, there were rumors that 5-Hour-Energy, the mini-energy drink, was going to be investigated by Attorneys General in multiple states. In return, Lobbyists attempted to stem the investigations by working with those Attorneys General who were seriously considering looking into 5-Hour-Energy’s advertising practices.

Missouri Attorney General Chris Koster has ended up being one of the principle players in the 5-Hour-Energy debate, as the New York Times alleges that Koster was basically wined and dined by lobbyists to stop looking into 5-Hour-Energy, as well as other transgressions. As the New York Time sums up interactions between Attorney General Koster and Lori Kalani, an attorney for Dickstein Shapiro who was working on behalf of 5-Hour-Energy:

Ms. Kalani’s firm, Dickstein Shapiro, had courted the attorney general at dinners and conferences and with thousands of dollars in campaign contributions. Mr. Koster told Ms. Kalani that he was unaware of the investigation, and he reached for his phone and called his office. By the end of the weekend, he had ordered his staff to pull out of the inquiry, a clear victory for 5-Hour Energy.

It’s not just Attorneys General that are accused of being susceptible to pretty intense wining and dining from lobbyists. CNN pointed out that some of our elected officials indulge in “weekend getaways” provided by lobbyists, where they get to stay at some of the nation’s most posh hotels. These vacations allow unique access for lobbyists. This isn’t really an issue divided by party lines, either, given that politicians from both sides of the aisle have been found to partake.

Most importantly, it’s not illegal. It’s barely even frowned-upon. As the influence of money in our elections grows, it’s likely that we’ll see dealings like those allegedly committed by Koster became even more common.

Anneliese Mahoney

Anneliese Mahoney is Managing Editor at Law Street and a Connecticut transplant to Washington D.C. She has a Bachelor’s degree in International Affairs from the George Washington University, and a passion for law, politics, and social issues. Contact Anneliese at amahoney@LawStreetMedia.com.

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