The World Health Organization just published a report regarding online junk food advertisements targeted at children, and called for immediate action by policy makers.

The report analyzed the frequency of marketing products targeting children through digital media–finding that children are exposed to these advertisements not only through social media but also on advertisement-based games. Most parents are unaware of the fact that their children are exposed every day to junk food advertisements, which take their toll on kids’ minds, WHO reported.

Researchers pegged food advertisements as a consistent influencer on children’s food choices. Dr. Emma Boyland of the University of Liverpool said,

The food, marketing and digital industries have access to an enormous amount of information regarding young people’s exposure to HFSS (high fat salt or sugar) food marketing online and its influence on children’s behaviour, yet external researchers are excluded from these privately held insights, which increases the power imbalances between industry and public health.

The report attacked the way some video bloggers get paid by junk food retailers to promote their food. According to a U.S. analysis, vloggers are now more influential at promoting brands than films or TV shows because of perceived authenticity.

Some countries such as the United Kingdom have introduced rules to protect children from junk food advertising such as bans during children’s television shows, however, the report said regulation had “failed to keep up with the pace and scope of change in the media.”

UK child obesity hits record high – The number of young children who are classed as obese has risen to a record… https://t.co/my9GPed7jc

— Davalyn Corporation (@DavalynCorp) November 4, 2016

To address these challenges, the report suggested a number of recommendations. WHO recommended states acknowledge their duty to protect children from HFSS digital marketing with statutory regulation and extend existing offline protections online.

The organization is currently reviewing what foods and drinks can be advertised to children in order to compel private internet platforms to remove marketing of HFSS foods.

Bryan White

Bryan is an editorial intern at Law Street Media from Stratford, NJ. He is a sophomore at American University, pursuing a Bachelor’s degree in Broadcast Journalism. When he is not reading up on the news, you can find him curled up with an iced chai and a good book. Contact Bryan at BWhite@LawStreetMedia.com.

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It’s no secret that obesity is weighing down our country. Lawmakers have tried everything to get Americans to lose weight from soda warning labels and “fat taxes” to exercise initiatives, but when it comes to getting kids fit it has been anything but easy. However Puerto Rico has a new approach–make it illegal for parents to have obese children.

According to The Guardian, a controversial new bill introduced by Senator Gilbert Rodriguez Valle would label parents of obese children in Puerto Rico “child abusers” and force them to pay some hefty fines. Valle’s bill would make schools responsible for identifying obese children and reporting cases to counselors or social workers. Health Department officials would then investigate the parents to determine the cause of the child’s obesity, and then create a diet and exercise program that’s combined with mandatory monthly check-ins to monitor the child’s progress.

According to The Guardian:

If social workers believed there had been no progress after six months, they would have the authority to open a child neglect case and impose a fine of $500; if after a year they believed things were the same, another fine of $800 could be levied.

Puerto Rico does have a slightly greater child obesity problem, with more than 28 percent of its children considered obese, compared with some 18 percent on the U.S. mainland according to Al Jazeera. Dr. Ricardo Fontanet, president of the Puerto Rico chapter of the American Academy of Pediatrics, told the Guardian that encouraging parents to get their children to exercise more is also a challenge. According to him the Puerto Rico government is battling a $70 billion public debt crisis, and has little money available for maintaining parks and open spaces. He said:

You see high grass, parks unsuitable for walking or playing, or for soccer, baseball, whatever the children want to play.

The bill is considered to be a radical proposal to curb child obesity, with many doubting that it will ever come into effect or make its way to the states. Valle denied an interview with The Guardian, but Dr.  Fontanet said that the politician did not expect it to become law but rather just wanted “to shake the tree.” Even so many are still offering up their critiques in response. Nutritionist Milly Garcia discussed the bill with Fox News Latina saying:

The fact that these childhood obesity cases are rooted in lifestyle does not give one the right to step into people’s private spaces. This is not abuse, it’s a disease. It would mean entering into a private area where the government does not belong. Obesity is the result of many factors and what we need to do is find solutions

This bill is perhaps the definition of government overreach. Yes it’s true that obesity has been linked to lifestyle choices, but other factors such as genetics and economic restrictions can also play a role. Overall having a child that is overweight is hardly the definition of abuse, and targeting these parents is a misappropriation of time and funds that could be spent looking into actual cases of neglect and abuse.

Alexis Evans

Alexis Evans is an Assistant Editor at Law Street and a Buckeye State native. She has a Bachelor’s Degree in Journalism and a minor in Business from Ohio University. Contact Alexis at aevans@LawStreetMedia.com.

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