It’s a question that lays bare the ambiguity of semantics, a deceivingly tricky question with wide-ranging consequences, a question that has stumped consumers and companies for years: When should packaged food products be labeled “natural”?
In a response to petitions and lawsuits from consumer advocacy groups and consumers themselves, the Food and Drug Administration (FDA) reached out to the public in 2014 to help them define once and for all what “natural” constitutes when it’s slapped on food products. The public comment period closed on May 10 and it could take months for the FDA to pour over the nearly 7,600 statements, which came from consumers, companies, food experts and health and legal authorities.
Here is a sampling of public comments written between November 2015 (when the comment period opened) to May 10, 2016 (when it closed):
- “I believe natural foods should be defined as a product that has went through little processing as possible. Although it goes through little to no processing, it is still completely healthy to consume or use.”
- “Natural means in it’s original state and how nature intended it to be, not fattened, chemically altered or any other practice that uses synthetic or unnatural anything.”
- “Please stop poisoning us. Ban all chemicals, artificial colors, preservatives from our food. Life is not all about profits and money. Companies add all this unhealthy stuff to our food to maximize profits.”
Certain things are more obviously unnatural than others. There are some products labeled “all natural” that contain artificial preservatives, coloring, and other chemical additives. But then there is the slippery world of genetically modified organisms, or GMOs. According to the Non GMO Project, GMOs are “living organisms whose genetic material has been artificially manipulated in a laboratory through genetic engineering.”
But humans have been modifying crops and animals for millennia to select for advantageous features–pest resistance, size, nutritional value, yield–so the question of whether GMOs are natural or unnatural is murky. A study published by the National Academies of Sciences, Engineering and Medicine on Tuesday found GMOs to be no less healthy than untouched varieties, though they do produce pesticide resistant pests, which could lead to a cycle of increased spraying and even more resistance.
An example of how the line between “natural” and GMO isn’t quite clear cut:
In January 2014, a consumer by the name of Elizabeth Cox brought a deceptive marketing lawsuit against Gruma Corp, the maker of Mission tortilla chips–whose packaging contained in big white font: “All Natural!” Cox was angered over the label because the corn used in the chips came from the GMO variety. Gruma deferred to the FDA, arguing that as it pertained to their definition of “natural,” GMOs fit the bill. There have been more than 50 similar cases brought against producers by consumers.
It will likely take months before the FDA lands on a definition for what “natural” means, so for now it’s up to you to decide what’s best for your body.