The folks over at Fox and Friends learned a valuable lesson in social media engagement this week–actually, who knows if they’re even paying attention, considering they met the same fate as the NYPD’s failed #myNYPD campaign earlier in 2014 . The morning show hosts tried to build a year-end social media swell with this tweet featuring Survivor contestant turned talk show host Elisabeth Hasselbeck:

2014 has been a year full of things we don’t want to see in the New Year. What are YOU over? Comment with #OverIt2014 pic.twitter.com/FjE8C989d3

— FOX & Friends (@foxandfriends) December 30, 2014

I’m guessing that what ensued isn’t exactly what the team had hoped for. Twitter responded–and continues to do so today–with a barrage of tweets attacking the network for a variety of offenses from homophobia to religious intolerance. Check out some of the responses in the slideshow below.

[SlideDeck2 id=30936 ress=1]

Chelsey D. Goff

Chelsey D. Goff was formerly Chief People Officer at Law Street. She is a Granite State Native who holds a Master of Public Policy in Urban Policy from the George Washington University. She’s passionate about social justice issues, politics — especially those in First in the Nation New Hampshire — and all things Bravo. Contact Chelsey at staff@LawStreetMedia.com.

The post Well, That Didn’t Work Out How Fox News Planned #OverIt2014 appeared first on Law Street.