It’s no secret that I’m mildly obsessed with LinkedIn. Anyone who knows me even remotely will knows this. But much to my dismay, many of my colleagues and peers disregard this social network, disparaging it as the Facebook for old people and arguing that it serves no purpose, it’s lame, etc. I disagree.

LinkedIn has so many features that most people are unaware of that they are truly missing out. Are you in college? Grad school? Law or med school? Or maybe you just graduated and you’ve joined the rat race that we call job hunting. I won’t say LinkedIn can solve your problems just like that — by no means are you guaranteed a position by way of LinkedIn. But I bet if you use the site the way you should and get the most out of LinkedIn, you can highly increase your chances of landing a decent job or connecting with someone who could change your life.

Here’s a list of five useful LinkedIn features that fly under most users’ radars:

1. Update your professional gallery. LinkedIn is the ultimate e-portfolio. It’s like a resume without a one-page limit. You can digitally share all kinds of projects you’ve worked on — articles, designs, videos, pictures, etc. This is probably the best way to showcase the experience you’ve gained at each internship or job.
2. Join and participate in relevant groups and discussions. One of the best ways to get noticed on LinkedIn is to join groups and discussions that interest you. For example, if you are in the finance industry or seeking fluency in a language, they have groups for that! Once you join groups and discussions, you not only have access to loads of useful advice, but you are connected to people you may have never encountered before.
3. Share updates, including useful articles you’ve read or wrote yourself. Get out there. This is where people confuse Facebook and LinkedIn. Yes, you can share updates, but no one cares that you just brushed your teeth and walked your dog. Share a new piece you just finished or an interesting article you read. This will call attention to your profile and the more viewers, the better for you!
4. Utilize your alumni network. Newsflash, alumni love their alma maters. Their pride is often accompanied with a sense of nostalgia in the vein of, “I remember when I was your age, getting ready for life in the real world.” This is usually followed up with some type of advice and swapping of contact information. Take advantage of this opportunity to build your network! LinkedIn has a variety of features specially designed for alumni to connect with each other. Almost every college and university has an alumni network; if you’re connected instantly, why not reach out?
5. Request introductions to people of interest through your network. This is probably based on the Six Degrees of Separation theory. Basically, any person on this planet is only six introductions away from any other person. So, I’m only like six introductions away from Angelina Jolie. Sweet. You can use this tool to make connections with the judge at the court where you want to clerk or meet an partner at your dream firm.

Just like every other form of social networking, LinkedIn is constantly adding features to allow users to show their personalities by adding experience outside of work. Employers like well-rounded employees with varying interests. Some career influencers tell us to let our personalities shine through our brands, it’s the name of the game. LinkedIn now allows you to showcase your volunteer experience, certifications, even patents. So take the extra few minutes to surf the site that could change your professional career profoundly.

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Natasha Paulmeno (@natashapaulmeno) 

Natasha Paulmeno

Natasha Paulmeno is an aspiring PR professional studying at the University of Maryland. She is learning to speak Spanish fluently through travel, music, and school. In her spare time she enjoys Bachata music, playing with her dog, and exploring social media trends. Contact Natasha at staff@LawStreetMedia.com.

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