In recent years, social media has become intrinsically linked with daily life. From dining to retail to business to politics, almost every public figure or company uses some sort of social media. Whether it’s Facebook, Twitter, LinkedIn, Pinterest, Youtube, or one of the many other options, social media isn’t just for individuals anymore, it’s for businesses, too. It’s estimated that 73 percent of Americans who regularly use the internet are involved in social media and networking in some capacity.

Working in social media is actually a viable and legitimate job for many people right now. An AOL jobs post from January 2014 projects that this year a Social Media Strategist will make about $61,000, require a bachelor’s degree, and points out that “the more social media followers a company has, the more their products and services are recognized.”

So, how are law firms doing with this? Well, a firm called Good2bSocial tried to answer that question this winter. Good2bSocial is a consulting firm that helps other companies expand their social marketing, particularly in the legal field. They worked together with AboveTheLaw to attempt to figure out how exactly the legal industry, particularly leaders in the industry, are doing with social media. The results were that big law firms are doing a pretty miserable job with it.

A white paper called “The Social Law Firm” by Good2bSocial was released last December, and followup articles have been released since then. The white paper itself requires a (free) subscription to Good2bSocial’s site, but if you don’t feel like reading the entire thing, I’ve summed up some important points below.

The study essentially analyzed the social media practices of the Am Law 50. It was conducted through surveys and questionnaires and an analysis of existing social media sites for each of the firms.

The study pretty much finds that while many law firms use social media, and use it extensively, they don’t use it in the most efficient or creative ways. The use of social media is described as a “token effort,” because law firms create social media sites to say that they have them, and so that they’re searchable, but don’t take advantage of the potential that those sites offer. Good2bSocial points out that social media takes real strategy separate from basic marketing. While law firms are creating substantive and interesting content, they are not using social media to promote such content as much as they could be.

Law firms have gotten that social media is important, it just really seems like they haven’t begun to understand how it works. The report states that “firms continue to view social media as nothing more than a distribution channel for firm news and press releases. This alone explains why firms achieve such low levels of engagement.” Uploading a pdf link to twitter isn’t engaging, it isn’t going to foster discussion, and it isn’t going to attract more followers.

Another mistake made by law firms, according to this study, is that they don’t have platforms in place to allow for coordination and collaboration within the firm, or in-house blogs. All of these things are not only attractive concepts for clients or potential employees, but also are helpful and engaging for current employees. The study does predict that this will all change, but that change is slow going and many firms are just beginning to scratch the surface of their social media potential.

The study does note that smaller firms are doing a better job with social media, but overall the conclusion remains that the field of law in general is lacking in social media prowess.

This begs an important question, though. Should law firms even care about social media, especially big, established firms like the Am Law 50? Social media is so crucial for places like retail stores, restaurants, or other product-based businesses because these places can attract new customers through the web. Is the same true for big law firms? Will interesting social media make clients more likely to visit that firm?

Well to be honest, I don’t know. Part of me wants to say absolutely not, these law firms have their niches and their reputations on which to rely. Engaging social media probably won’t have as large of an effect on their track record, as say, a good track record. On the other hand, though, social media can’t hurt. It could attract employees who find the idea of a collaborative social media experience within in the firm interesting. And as the business world changes, clients shopping around for new law firms may be interesting in finding lawyers who are as technologically savvy as they are.

The fact that smaller law firms are doing better with social media is very interesting. It’s unsurprising, given that I would assume smaller firms are more likely to try to actively attract new business, and are more willing to experiment with different outreach techniques.

In conclusion, Good2bSocial’s rundown was very interesting, but I don’t think social media will end up meaning that much for the Am Law 50 that were analyzed. The different nature of consumers of law services rather than other products make social media less of a necessity and more of a bonus. That being said, there’s much more to be gained by instituting a robust social media strategy than to be lost, and really, big law firms should consider getting on the bandwagon.

[Good2bSocial]

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Anneliese Mahoney (@AMahoney8672) is Lead Editor at Law Street and a Connecticut transplant to Washington D.C. She has a Bachelor’s degree in International Affairs from the George Washington University, and a passion for law, politics, and social issues. Contact Anneliese at amahoney@LawStreetMedia.com.

Featured image courtesy of [Jason Howle via Flickr]

Anneliese Mahoney

Anneliese Mahoney is Managing Editor at Law Street and a Connecticut transplant to Washington D.C. She has a Bachelor’s degree in International Affairs from the George Washington University, and a passion for law, politics, and social issues. Contact Anneliese at amahoney@LawStreetMedia.com.

The post Law Firms Are Bad at Social Media, But Does it Matter? appeared first on Law Street.

Well folks, it happened. After a collective freak out from the media – and a collective yawn from the general public – the government shut down today. Not surprising.

If you’ve been keeping up with this latest political soap opera, you’ll know that House Republicans planned this ridiculousness months ago, when they refused to meet with House Democrats and Hash out their budgetary differences ahead of time.

You’ll also know that this government shutdown isn’t the end of the world. A ton of federal employees will be furloughed, possibly without pay, military troops will stop receiving paychecks, national parks will close, passport applications won’t get processed, and Social Security checks will probably be a bit delayed. Obamacare will still become law. And Ted Cruz will forever be known as the latest King of Crazytown. (I told you all that someone would replace Michele Bachmann!)

To the average American, some of these facts will be irritating, inconvenient, or downright awful. (Are you the poor soul who planned a Washington, D.C. vacation for this upcoming week? No panda for you!) And the economy will definitely take a dip. But overall, nothing too horrific.

But! Let’s not get too comfy in our government-shutdown-who-cares apathy. Even though this doesn’t mean our entire democracy will come crashing down around our shoulders, it does bring up some very interesting questions about who matters in our government.

Let’s start with Obamacare, shall we?

A few days ago, Ted Cruz filibustered Congress for 21 hours, talking about why Obamacare is an awful, terrible idea.

First of all Ted, trying to dismantle healthcare reform while engaging in a very medically irresponsible activity probably isn’t your smartest idea. Just something to think about.

Forrest knows what’s up.

Second of all, what is so awful about Obamacare? Why is Teddy over here torturing himself, and creating quite the media circus, over defunding it?

Here’s what’s so awful about it – Obamacare benefits mostly everyone, but mostly poor people and women. Who are, incidentally, often the same thing. Also people of color and queer folks. Again, many times the same thing. Who does it benefit the least? Rich people! White people! Men! Again – many times, one in the same.

Ted Cruz’s obsession with defunding Obamacare is reflective of a larger idea that’s present across both parties, but which has come to a particularly alarming head within the GOP. Poor people, women, people of color, and queer people don’t matter. They are not worth out tax dollars or our reform efforts, and bills – like Obamacare – that would benefit them are offensive. That’s a really classy concept, isn’t it?

Seriously. It’s pretty gross that House Republicans would rather the government shut down than to extend basic healthcare to folks who don’t have access to racial, gendered, or economic privilege.

Now, obviously, that’s pretty shitty. But since the whole government shutdown thing isn’t overly dire, it’s not really a big deal, right? Jerks will be jerks, can’t we call just roll our eyes and move on?

Not really. Very soon, this government shutdown won’t be our only problem. In just 17 days, Congress will have to vote to lift the United States’ debt ceiling. While this sounds like voting to allow the government to spend more and rack up more debt, that’s not at all what it means – instead, lifting the debt ceiling simply means voting to keep the American economy running.

Without lifting the debt ceiling, the U.S. won’t be able to pay any of its bills. That means indefinitely delayed Social Security checks, no more benefits for veterans, and no more paychecks for soldiers. Also, hundreds of thousands of companies that do business with the U.S. government won’t get paid, the cost of borrowing money will skyrocket, and the U.S. won’t be seen as a safe place for business or investment.

Basically the U.S.’ economy, and the global economy, would go kaput. You think 2008 was bad? Failing to lift the debt ceiling would be much, much worse. And guess what! The GOP doesn’t want to do it.

Unless of course, a whole bunch of entirely unreasonable demands are met. Halting healthcare reform, building an oil pipeline, and nixing the regulation of greenhouse gases all make the list. It reads, essentially, like Mitt Romney’s campaign platform.

But, you see, Mittens lost the 2012 election for a reason.

He wasn’t shy about his disdain for the less fortunate, for those of us who are outside of privilege. We all remember his comment about the 47 percent. And last November, we all collectively decided that his wasn’t the kind of attitude we wanted in the White House. The American people have spoken! This case should be closed.

Mitt.

But the GOP isn’t willing to let it go. Some of their other demands over the past few years have included eliminating funding for Planned Parenthood – which would leave thousands of women, mostly poor and of color, without access to necessary healthcare – slashing food stamp funding – a program that is already insufficient for making sure the poor don’t starve to death – and preserving or implementing a bunch of tax reforms that benefit the rich and screw the rest of us.

The pattern is very clear. To the GOP, political negotiation means demanding people who are outside of privilege be made as vulnerable as possible. It means crusading against women, poor folks, people of color, and the queer community. It means threatening political and economic ruin for the entire country if our lives and livelihoods aren’t seriously threatened.

So, even though this latest government shutdown isn’t the end of the world, it’s only one episode in an ongoing political drama. And in 17 days, things could get much, much worse.

Because today, the Republican Party has shown that it would rather shut down the government than support a whole bunch of disenfranchised citizens gaining access to healthcare.

What will they do on October 17th?

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Hannah R. Winsten (@HannahRWinsten) is a freelance copywriter, marketing consultant, and blogger living in New York’s sixth borough. She hates tweeting but does it anyway. She aspires to be the next Rachel Maddow.

Featured image courtesy of [Mount Rainier National Park via Flickr]

Hannah R. Winsten

Hannah R. Winsten is a freelance copywriter, marketing consultant, and blogger living in New York’s sixth borough. She hates tweeting but does it anyway. She aspires to be the next Rachel Maddow. Contact Hannah at staff@LawStreetMedia.com.

The post Here’s Why Republicans Shut Down the Government appeared first on Law Street.