Perhaps no modern advancement in transportation has been so divisive as Uber. Some cities, states, and countries have welcomed the popular ride-sharing app with open arms, while others have demonized the company and tried to block its implementation. However, Uber may now have a new bargaining chip when it comes to convincing its critics that it’s actually a good thing. A study conducted in California recently found that the use of Uber helped to reduce drunk driving fatalities in the state.
Uber has actually been claiming that it can reduce drunk driving deaths for a while. For example, earlier this year, it sent out an email stating:
Since we launched uberX in California, drunk-driving crashes decreased by 60 per month for drivers under 30. That’s 1,800 crashes likely prevented over the past 2 ½ years.
The study on which it based that claim was co-authored with Mothers Against Drunk Driving (MADD) and showed that drunk driving incidences have fallen in the California cities where Uber operates. However, critics claimed that the study only showed correlation, not necessarily causation, and claimed that Uber didn’t have enough evidence to make the claim.
However, the new study, conducted independently by researchers led by Brad Greenwood from Temple University in Philadelphia, Pennsylvania, might get more credence. Essentially the findings of the paper were that cheap ride-sharing apps (not just Uber, but also its competitors like Lyft) lowered drunk driving incidences. This study may be better received because it attempted to show a causation rather than just a correlation. The researchers were able to test the impact that Uber had when it entered various markets, and estimate its potential future effects.
The conclusion about its future effects was interesting, and bodes well for Uber. The report stated:
Economically, results indicate that the entrance of Uber X results in a 3.6 percent – 5.6 percent decrease in the rate of motor vehicle homicides per quarter in the state of California. With more than 13k deaths occurring nationally each year due to alcohol related car crashes at a cost of 37 billion dollars, results indicate that a complete implementation of Uber X would create a public welfare net of over 1.3 billion to American taxpayers and save roughly 500 lives annually
Another interesting aspect of the study was that it discovered that only the cheap models of the apps seem to be successful at lowering the drunk driving rate. More expensive models like Uber Black don’t appear to make much of a difference.
Given some of the struggles that Uber–particularly the crowd sourced and cheaper UberX–has had getting into various markets, this promises to be a decent bargaining point. While Uber is obviously very far from being perfect, and still has some serious regulatory issues to work with, this could be a big plus in the argument to introduce Uber to new locales.