A few months ago, I wrote a post entitled Is LinkedIn the New Myspace? It seems that social media is making yet another transformation as far as job hunting goes as Facebook is becoming the dark horse of the job hunting competition. Forbes recently examined a Jobvite survey on the subject and the results were surprising — to me, at least. I consider Facebook’s appeal to be limited to seeing a whole bunch of baby/puppy/apartment/party pictures posted by people I went to high school with. Oh, and to remind me of birthdays. I really hadn’t considered it to be a spot for the job seeker.
Times are changing. According to the survey, more people actually use Facebook for their job-seeking needs than they do LinkedIn. Why? Because it is all about networking. LinkedIn is great for that as well, but it’s not really as easy. On LinkedIn, you can’t just connect with anyone. Some profiles require that you have a premium account to send a message, follow up, make an inquiry, etc. Facebook was built on networking — you can easily search for the people behind the institution and see if you have any mutual acquaintances. There might be something to it.
Here are a few of the suggestions that Forbes gives to better use the original social network to take the next step in your career:
1. Fill out your career history section. Not a lot of people do this on Facebook — at least not beyond their current job. But taking the time to add where you’ve been can lead to the next place you’ll end up.
2. Categorize your contacts. You know that section of Facebook where you can add how you know each friend? College, an old company, an internship? You should do that. It helps group your network and would make it easier to target your connections and your work updates.
3. Pay attention to professional updates. Believe it or not, amidst all of the pictures of pets and families and vacations, people actually post valuable career tips on Facebook. Pay attention to those posts, comment on them, share them.
The takeaway? Your online presence matters, and as social media increasingly becomes the standard for networking interaction it becomes more and more important to keep that in mind. You don’t want your online identity to hinder your hunt. Especially when the competition is using theirs to get ahead.
Happy hunting!
xo
—
Alexandra Saville (@CapitalistaBlog) is the Media and Writing Specialist at Law Street Media. She has experience in the publishing and marketing worlds and started her own publishing company right out of college. Her blogs, The Capitalista and Capitalista Careers, focus on the young and the entrepreneurial.